Well, aren’t you? I first heard about Peek…aren’t you curious? a few years ago when it was still in the works. I fell in love with the name and the endless possibilities of its meaning. As a photographer, it feels as if all I ever do is peek, through the viewfinder looking for glimpses of life and love to freeze forever. Because if I don’t, they’ll disappear and no one will ever know that they were here. As a parent, I’m constantly peeking back into my childhood and searching for ways to be where my three year old now is, to feel and see life from his perspective. Today, Peek aren’t you curious is up and running with three retail stores (and more on the way) and an amazing website. Back in January, our friends Scott and Amy asked me to do a couple of photo shoots for their website and press kit. Although I don’t do much commercial work, this sounded like the kind of gig that I could get used to. My only instruction was to capture kids having fun, a dream come true as far as I was concerned. Still curious? It’s a kids clothing company. The coolest kids clothing I’ve ever seen, actually. The only thing that I don’t like about Peek…aren’t you curious is that they don’t make the clothes in my size.
The website has launched. Click here to check it out. Look around and you’ll see my images throughout the site as well and some amazing clothes as well. Yes, that’s my kid on the homepage. I swear I had nothing to do with it. Here are a few shots from the weekend of the photo shoot…
Peek…aren’t you curious store on Santa Monica’s hip and trendy Montana Ave.
Check out the amazing storefront details.
Inside, the clothing hangs on monkeybars. How cool is that?
They even sell Like-a-bikes!
The walls are covered in some fabulous artwork, much of it created by kids.
Some fun displays.
The first photo shoot was at a pretty ugly playground, thank goodness for shallow depth of field and Lensbabies. Luckily, the subjects were beautiful.
The next shoot was at the beach, just beside the Santa Monica Pier. It was an overcast day and the beach was practically deserted. Just the way I like it.
Well done, you guys. Congratulations!